The Hindu Business Line : Prime Lenses targets the 40-plus

Mumbai, July 31 While corporate circles may want to ‘catch them young’, it is the forty-plus that spectacle manufacturers seem to prefer to boost sales.

With newer sporty and trendy frames hitting the market, companies such as Prime Lenses are looking at a fashion-conscious ageing populace keen on choosing the best in the market.

“So far, brand awareness among consumers about spectacle lenses was missing. With Kodak branded lenses, the consumer gets to choose spectacle lenses that are genuine and carry an assurance of quality,” says Mr Vikram Gupta, Managing Director, Prime Lenses Pvt Ltd.

Kodak lenses

The company has brought US-made Kodak lenses to India.

The lenses come with a laser engraved monogram and one-year warranty.

It has secured exclusive distribution rights for South Asia, West Asia and Africa.

Priced Rs 1,200 to Rs 20,000, the lenses are available in a variety of materials, weigh less than a regular glass lens and are thinner.

Target

The company aims for a share in the high-end branded spectacle lens segment alongside Essilor and Zeiss, says Mr Gupta.

The advanced lenses come in polycarbonate and other composite materials.

‘Trivex’ is said to be similar to bullet-proof glass and can survive even a smash.

Special features include clear coating, scratch resistant, anti-reflection, photo-chromatic, optic on the rear for wider vision, and so on.

Prime Lenses is looking at selling over one lakh lenses in the first year.

It will offer both off-the-shelf and prescription lenses to fit customer needs, Mr Gupta says.