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Coimbatore, July 31 Tata Sky Ltd (TSL), a joint venture between the Tata and the STAR group offering Direct to Home Service (DTH), is confident of breaching the 1-million subscribers mark before it completes one year of operation as it had suggested at the time of its launch in August last year.

It also expects the DTH platform to become an overwhelming favourite with the television viewers in the country and the number of DTH customers is expected to increase five fold in the next five years.

Speaking to presspersons in Coimbatore, Mr Vikram Mehra, Chief Marketing Officer, TSL, Mumbai, said when TSL was launched, there was a view that India was not yet ready for DTH as “the numbers were not coming” despite the presence of a DTH operator in the country at that time.

He said the growth has come not from urban India alone and the DTH concept has picked up in rural pockets too. The Tata Sky was present in more than 4,200 towns and there were over 35,000 dealers and the number of direct and indirect employees was around 5,000.

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