Business Daily from THE HINDU group of publications Saturday, Aug 04, 2007 ePaper |
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Marketing
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Brands Ozone set to launch new brand
Our Bureau, New Delhi, Aug. 3 The company behind the ‘No-Marks’ brand, the Ozone Group, is all set to launch a new brand. The company is expecting at least six new consumer healthcare and lifestyle products in about a year’s time from the new R&D business it has established. The company has committed Rs 20 crore over a period of two years to the new business covering allopathic, ayurvedic and natural segments. “Once we have met our internal needs, we will target the global R&D outsourcing market,” said Mr S.C. Sehgal, Chairman, the Ozone Group Ozone also expects to reap returns from organic farming. With 45 acres of land in Assam and 13 acres in Gurgaon currently, the company is looking at expanding its land bank in the North East to a more than 100 acres. According to Mr Sehgal, the Gurgaon land has been ‘blocked and marked’ and is being treated for the last two years and should be ready for cultivation in about a year’s time. The land in Assam, however, is fertiliser free and cultivation can start sooner. “While we would use the produce from our farmlands primarily for our products, the surplus could be sold off in the open market or exported,” said Mr Sehgal.
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