The Hindu Business Line : P&G launches skincare brand Olay

Proctor and Gamble has announced the launch of its skin care brand Olay, in the Rs 2,100 crore domestic market. “With the launch of four new ‘Olay’ brand skincare products, we want to establish a strong presence in the country,” said Mr Suneet Vohra, Marketing Head, P&G India, here on Saturday. The company showcased its anti-ageing product, Olay Total Effects, during the launch, which will be rolled out initially in the four metros, Hyderabad and Bangalore. The brand Olay will be endorsed by Bollywood star and former Miss Universe, Sushmita Sen. Mr Vohra said, “The anti-ageing products market in India is currently at Rs 60 crore. It has doubled in the last three years and will continue to grow at a faster pace.” Globally P&G’s personal care market is around $20 billion, of which $2 billion is contributed by Olay. On the kind of market share the company is looking at in India with the launch of the new product, Mr Vohra said the anti-ageing products market is still nascent in the country, so there is ample scope for the company to grow, even amidst competition from other better established brands. —

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P&G launches skincare brand Olay