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Coimbatore, Aug. 6 If market-led agriculture is the dictate of a changing time, supply-chain management by networking stakeholders starting from growers to end-consumers has become an important marketing tool, especially in fruits and vegetables, according to Dr C. Ramasamy, Vice-Chancellor, Tamil Nadu Agricultural University (TNAU).

Adoption of good agricultural practices and good marketing practices assumed greater role in agriculture supply-chain management and farmers can no more ignore the importance of post-harvest practices, including transport and contamination-free status of crops. The longer the grower-buyer integration, the greater would be the drive for supply-chain management in agriculture, which is customer-centric, said the TNAU Vice-Chancellor.

Dr Ramasamy was inaugurating a two-day workshop for the stakeholders in supply chain management in agriculture at TNAU on Monday, which is being held as part of the TNAU-Michigan State University, USA, collaborative project to create awareness on supply chain management for horticulture.

Over 150 members from fruit/vegetable production, marketing and intermediary sectors such as retailing, bankers, insurance agencies and associated development bodies, including cold storage organisers took part in the workshop.

The TNAU Vice-Chancellor noted that Maharashtra forged ahead of other States in horticulture mainly because it began to follow market-led production practices much before others could do. Early adoption of supply chain management had led to sugarcane and sugar sectors achieving limited success in sustaining the market linkage.

The gaps in the horticulture production platform in India due to large number of small-sized land holding and lack of farm mechanisation presented challenges but these could be partly plugged by group farming.

More Stories on : Cultivation | Tamil Nadu

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