The Hindu Business Line : SBI’s HR plan to gain market share

State Bank of India is looking at an increase of ‘at least one percentage point’ market share to 11 per cent in the current fiscal with the rolling out of ‘Project Parivartan,’ an HR programme targeted at clerical staff and officers. Announcing the details of the programme, Ms Mahpara Ali, Chief General Manager of the Bangalore Circle, said though training is an ongoing effort at SBI, this was the first time that such a transformation exercise and a multi-level communication programme has been attempted. “The programme is about sensitising each employee about the bank’s transformation and energising them to be change agents with a focus on customer delight,” she said. In Karnataka, the Project will touch about 5,600 employees in the first phase of its implementation. The programme is being conducted by the bank’s pool of trainers and senior officer, she said. – Our Bureau

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