Business Daily from THE HINDU group of publications Wednesday, Aug 08, 2007 ePaper |
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Marketing
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Strategy Pizza Hut focuses on developing restaurant outlets
Our Bureau New Delhi, Aug. 7 Pizza Hut, the flagship brand of the quick service restaurant company Yum! Restaurant International, said that its restaurant outlets will be the main focus to drive growth in India where competition is hotting up. “Our strategy for Pizza Hut is to make it a ‘treat you can’t beat’. To achieve that our aim is to position ourselves as a brand that not only provides tasty food but also an exceptional entertaining experience at outlets. In fact, this is what our USP will be for the other upcoming brands,” Mr Niren Chaudhary, Managing Director, Indian Subcontinent, Yum! Restaurants International, said.
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