MARKETING
STRATEGY
Big 92.7 FM bullish on radio seeding
Hopes to double listener base
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Haier buys out Anchor Daewoo appliance biz
Pune, Aug. 9 Haier Appliances India Pvt Ltd, a wholly owned subsidiary of the Haier Group, today signed an agreement to buy out the appliance business of Anchor Daewoo Industries Ltd. The purchase agreement includes the acquisition of a ...
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Ozone Media, Crackle tie-up
Ozone Media has partnered with Sony Pictures Entertainment’s Crackle, a streaming entertainment network dedicated to discovering, promoting and distributing emerging video creators to Indian audiences. Crackle offers content creators unique ...
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IPR
HC stays IPAB proceedings on Novartis plea
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CUSTOMER RELATIONSHIP MANAGEMENT
‘Custommerce will take a customer-centric approach’
Fourth edition to be launched on Aug 24
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ADVERTISING
Nimbus Sport wins new media rights for English Premier League
New Delhi, Aug. 9 Nimbus Sport has acquired the mobile and Internet rights of the English Premier League for over 80 countries. The rights to the football league, which features 20 clubs including Manchester United, Chelsea, Arsenal, ...
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RETAILING
Trumart expanding in-store label
Mumbai, Aug. 9 Pyramid Retail group’s supermarket chain Trumart is to aggressively expand its in-store label. “It is more profitable for a supermarket to sell its own private label products, as it requires zero marketing cost and ...
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BRANDS
Volvo plans to promote brand through Ocean Race
Mumbai, Aug. 9 Volvo Cars India, one of the latest entrants in the luxury cars, is looking at endorsing sports, particularly sailing, as a brand promotion tool for its range of cars.According to Mr Paul De Voijs, Managing Director, the ...
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League One launches in-shop ads thru LCD screens
Mumbai, Aug. 9 While everybody is focussing on the entry of big retail shops and innovating ways of marketing, a Delhi-based marketing services company is quietly revamping the way traditional retail outlets advertise. League One has launched ...
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OUTLOOK
Pizza Hut plans 60-70 more outlets
Bangalore, Aug. 9 Pizza Hut, one of the brands under Yum! Brands Inc, hopes to open 60-70 more outlets in the country in three years. There are currently 135 Pizza Hut outlets across 34 cities such as Delhi, Mumbai, Bangalore, Chennai, ...
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Nestle bullish on probiotic curd
Bangalore, Aug. 9 Nestle India is confident that its recently launched ‘NesVita’ probiotic dahi (curd) will do well and contribute 30-40 per cent of its overall dahi sales.Nestle’s probiotic dahi, which ...
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Animation group Toonz scripts film, media forays
New co set up in Singapore for all media related ventures
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TRENDS
Auto sector witnesses sluggish sales in July
Bike sales down 17%, car sales up 11%
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NEW PRODUCTS & SERVICES
New search engine for researchers
To unearth hidden patterns in text data
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Symantec’s new protection tool launch next month
Bangalore, Aug. 9 Security vendor Symantec’s End Point Protection version 11.0 will be unveiled in September. Codenamed Hamlet, this software was designed using customer feedback and protects servers, laptops, smartphones, and ...
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Torrent launches laxative
The Ahmedabad-based Torrent Pharmaceuticals Ltd has launched a bulk laxative in tablet form, the company said in a release. The market for bulk laxatives is around Rs 40 crore and growing at eight per cent annually. The tablet, Fibotab, offers ...
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Protest against big cos entering retail sector
New Delhi, Aug. 9 A coalition of several hundred hawkers, farmers, trade unions and social organisations took to the road across the country, shouting and burning effigies, to mark their protest against entry of big corporate houses, such as ...
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Worldspace unveils 5 stations on MSN India
Mumbai, Aug. 9 Worldspace Satellite Radio has entered into a tie-up to launch five of its radio stations on MSN India. The five stations — Farishta (Hindi film classics), Sparsha (Kannada), Spandana (Telugu), Gandharv (Hindustani ...
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Pavit Ceramics plans new range of wall cladding tiles
Ahmedabad, Aug 9 Pavit Ceramics, a Gujarat-based vitrified tiles maker, is introducing a new range of tiles in October to clad the walls of sky-scrappers, malls and other buildings in a bid to discourage use of glass on the exterior walls, ...
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