The Hindu Business Line : Pavit Ceramics plans new range of wall cladding tiles

Ahmedabad, Aug 9 Pavit Ceramics, a Gujarat-based vitrified tiles maker, is introducing a new range of tiles in October to clad the walls of sky-scrappers, malls and other buildings in a bid to discourage use of glass on the exterior walls, which increases electricity bills by nearly 30 per cent in a warm country like India.

Output

The company is also planning a five-fold jump in output, to 10,000 sq m a day, undertaking the job of laying of tiles, and double its turnover to Rs 100 crore this year.

After completion of its expansion plans at an investment of Rs 7 crore, it is planning to come out with new range of tiles.

Domestic Demand

In India, the market size of ceramic tiles is an estimated Rs 10,000 crore a year, mostly dominated by the unorganised sector, with 15 per cent growth rate.

In Gujarat alone, the market is worth Rs 1,000 crore.

The Bharuch-based company, which launched India’s first vitrified exterior wall-cladding tiles under the ‘Cladit’ brand in April this year, currently has a range of three collections, said Mr Sachin Jain, Executive Director.

He told Business Line that countries in East and South-East Asia have been evincing interest in cladding their buildings with vitrified tiles rather than glass.

China, Hong Kong, Singapore and Malaysia now have an increasing number of tile-clad buildings.

Besides these, Pavit is eyeing the emerging market in West Asia and Sri Lanka.

Coastal belts

With water absorption of less than two per cent, these tiles are ideal for exterior cladding in coastal belts as well for areas with high humidity and rainfall.

The zero thermal expansion and contraction ensure surface uniformity and visual quality even in extreme climatic conditions.

These long-lasting tiles are anti-fungal and anti-corrosive, require no maintenance, are cost-effective in the long run and thermal- and acid-resistant.

In Mumbai and Chennai, Mr Jain said, the demand for exterior tiles is growing at an annual rate of 15-20 per cent.

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