The Hindu Business Line : Deutsche Bank to ramp up credit card distribution

Deutsche Bank wants to ramp up its distribution for credit cards to 25 cities and is in talks with prospective programme partners with strong distribution network for this purpose, its Head of Credit Cards-Asia Pacific, Mr Shameek Bhargava, said.

The bank’s credit card business in India is little over a year old and already has issued over 2,50,000 cards. Currently, Deutsche Bank operates out of seven cities including Kolhapur and Aurangabad, where branches were opened recently.

Programme Partners

“The key is distribution to other cities. Besides frequent flyer, our focus on co-brands would also be in retail and telecom segments.

We are in talks with programme partners in both retail and telecom segments for co-brand arrangements,” Mr Bhargava said.

The Miles & More credit card launched on Wednesday in association with Visa International was the first co-branded for Deutsche Bank cards in India.

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