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Mumbai, Aug. 10

Starcom MediaVest Group has announced that its lead agency Starcom Worldwide has been appointed as media partner by Bayer HealthCare’s Diabetes Care Division, one of the premier global companies dealing in healthcare nutrition and high-tech materials. Starcom managed the media needs of Bayer India’s Consumer Care division between 2001 and 2002; now, Bayer is entering the consumer market again in the healthcare domain. Commented Mr Manish Porwal, Managing Direct or, India-West & South, Starcom Worldwide, “Bayer is a world leader and pioneer in healthcare and we are excited to have renewed our relationship with them. The fact that Bayer chose to come back to us without a speculative pitch is a further reassurance to us that Starcom clients look at us in true spirit of partnership.” Starcom’s key role will be to define and communicate Bayer’s brand personalities through strategic, targeted and creative media planning and in the process, its media negotiation entity, India Media Exchange will strive to bring value addition through smart and contextual buying.

— Our Bureau

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