Business Daily from THE HINDU group of publications
Saturday, Aug 11, 2007
ePaper
Business Daily from THE HINDU group of publications Saturday, Aug 11, 2007 ePaper |
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Marketing
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Retailing Spencer’s plans foray into garment retailing
Anjali Prayag Bangalore, Aug. 10 Spencer’s Retail, part of the Rs 11,500-crore RPG Group, is looking at a foray into garment retailing two quarters from now. These would be exclusive stores retailing only apparel, Mr Samar Singh Sheikhawat, Vice-President, Marketing, Spencer’s Retail Ltd, told Business Line. In fact, Spencer’s hypermarkets are retailing ‘basic garments,’ and nearly 16 per cent of its revenues comes from these SKUs (stock keeping units), he said. “In addition to increasing garment retailing in hypermarkets, we will be launching exclusive garment retail stores similar to our music and book stores,” he said. Retail presence
RPG Retail currently has a presence across 40 cities with 250 Spencer’s outlets. This includes 11 hypermarkets, seven supermarkets, three Fresh, 55 Express and 125 Dailies. The Group’s other retail presence is in the area of music (Music World), books (Books and Beyond) and RPG Cellucom (mobile phone retail) with a total of 500 outlets, expected to grow to 2,000 by 2009 and 5,000 by 2011. Spencer’s currently has a national consumer base of about 35 million people. For the garment retail foray, Spencer’s is also considering partnerships and tie-ups. The company is also strengthening its premium retail activity in the country targeted at SEC A category of consumers, he said. “Our rate of growth in the Northern and Western regions is now faster than in South India,” he added.
More Stories on : Retailing | Readymade Garments
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