Business Daily from THE HINDU group of publications
Sunday, Aug 12, 2007
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Business Daily from THE HINDU group of publications Sunday, Aug 12, 2007 ePaper |
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Industry & Economy
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Newspapers & Publishing Publishers scout for talent in blogs
“All publishers are waking up to social networks, digitisation of content and e-readers.”
Our Bureau New Delhi, Aug. 11 Instead of inundating every publisher in town with manuscripts and calls, which can be rather frustrating, aspiring authors can sit at home and continue hammering away at their key boards to write their blog. According to Penguin Books India, which receives at least six manuscripts a day, blogs are a good medium to source talent. “The process is user-generated, and has peers including other writers and the market evaluating the writing. What better solution can a publisher ask for,” says Mr Thomas Abraham, CEO and President, Penguin Book India. At the weekly editorial meetings names and pseudonyms of bloggers are being pointed out more frequently by Penguin’s editors. The publisher has tied up with Sulekha.com, the online social networking Web site, to bring out a book featuring the best 25 of Sulekha’s bloggers. The writers will be identified through a six-month contest, BLOGPrint, starting August 10 during which a blogger will be identified every week and awarded Rs 10,000. The book is expected to hit the stands in July 2008. With 15 million pages of content, Sulekha has always encouraged quality writing, says Mr Satya Prabhakar, Founder and CEO, Sulekha.com All publishers are waking up to social networks, digitisation of content and e-readers, says Mr Abraham. However, the final verdict in ‘new versus old’ debate has not been delivered yet. “If you look at the music industry and the whole ‘napsterisation’ of the industry, the end product is the same whether you receive the music through your ipod or MP3 player. But when it comes to books, an e-reader cannot replicate the larger experience of reading a book — the smell of the paper, the rustle of the page. And it will be very difficult to cuddle up with your palmtop.”
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