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Our Bureau

Coimbatore, Aug. 12 It is a campaign to celebrate the youth as well as raise a toast to the diamond jubilee of India’s Independence. Royal Classic Group(RCG) has launched a campaign titled Look-half-your-age.

The company says the idea of campaign is to liberate its customers from ageing.

It will run up to August 15 and offers discount equivalent to half of the age of a Classic Polo buyer.

If he is 50-year-old, the buyer will get a 25% discount. The special offer is open to customers in the 20-60 years age group in Karnataka, Kerala, Andhra Pradesh and Tamil Nadu where it is set on a target to open 100 retail outlets by December this year.

The campaign, according to Mr R Sivaram, executive director, RCG, has generated a good response across the region. Classic Polo apparel range includes T-shirts, shirts, trousers, cargos, denim, jackets, and innerwear.

More Stories on : Advertising | Readymade Garments | Tamil Nadu

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