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Bangalore, Aug. 13 Archies Ltd is strengthening its corporate gifts business to cater to high-end customers in the segment. With the launch of Giftworks, Archies plans to tap into the largely unorganised corporate gifting business in the country in the next few months. Archies Ltd, which recently launched a separate division for the business, is expecting three per cent of its turnover to come from the corporate gifts business, Mr Pramod Arora, Executive Director, Archies Ltd, said.

The company posted a turnover of Rs 105 crore in 2007 and expects a 20 per cent growth this year, according to him. “This will be our first year in the business and we’ll be testing the waters now. We hope to do much better next year,” he said.

Giftworks, which is eyeing the high quality, niche gifts business in the country, now offers over 100 products sourced from across the world. The price range is between Rs 200 and Rs 12,000 per product, with golf-related products, wine sets, bottle holders and candle lights being the most popular gift items.

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