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Mumbai Aug. 13

UTV Motion Pictures Plc, through its movie production brand SpotBoy, and Virgin Comics, an entertainment division of Sir Richard Branson’s Virgin Group, are entering into a new production relationship to create four original superhero franchises. These new stories will be leveraged across publishing, film, animation and gaming. The partnership intends to create new entertainment characters that are rooted in an Indian ideology and borne from the minds of the countr y’s leading writers and artists. According to a recent Hollywood study, films based on comic books earn more on an average than films based on any other source material, averaging $215 million per film worldwide. The Virgin Comics’ CEO, Mr Sharad Devarajan, said: “In the same way the West created an age of heroes wearing capes and tights, our goal with UTV Motion Pictures is to redefine the archetype of the superhero and infuse a new sensibility that relates to today’s Indian youth. Virgin’s studio of leading Indian artists and writers have already created comics that are being published worldwide and turned into films, games and animation.”

— Our Bureau

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