MARKETING
STRATEGY
Goodyear India embarks on new marketing campaign
Mumbai, Aug. 14 Goodyear India has embarked on a new marketing campaign that will focus primarily on the customer. To start with, the company plans to set up 250 international format shop-in-shop outlets by the end of 2008 across the ...
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Reliance Entertainment zooms in on NRIs
Will offer video on demand, video on rent with Big Flicks
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REGULATORY BODIES & RULINGS
MRTPC initiated action against IIPM: Minister
New Delhi, Aug 14 The complaint against private management college, Indian Institute of Planning and Management (IIPM), of providing free laptops and foreign trips has been referred to Director-General of Investigation and Registration of the ...
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ADVERTISING
Brand new India!
Lines from 1947 ads…
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Buy-buy Indians?
The missing home-grown agencies
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PROMOTIONS & OFFERS
I-Day: Hard-to-miss offers galore
CONSUMERS’ DELIGHT
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RETAILING
Reliance Retail to open 500 hypermarkets by 2010
First RelianceMart opens today; eyes $637 b biz cake
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BRANDS
Dollar millionaires fuel luxury furniture market
Bangalore, Aug 14 There are over one lakh dollar millionaires in the country and more than 60,000 of them furnish their homes with uber luxury items. From a Hickory chair that cost about Rs 50,000 to Glant furnishings (priced at about Rs 3,000 ...
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OUTLOOK
Retailers see potential in large-sized customers
Companies plan more stores for this segment
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NEW PRODUCTS & SERVICES
IPTV, video-on-demand services launched in Kolkata
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