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Corporate - Diversification
Shapoorji Pallonji foraying into ‘S-Commerce’

Our Bureau

Mumbai, Aug.14 Real estate major Shapoorji Pallonji Group plans to set up an e-commerce based consumer services chain throughout the country.

The Group would have a substantial stake in the venture which is expected to entail an investment of Rs 150 crore over the next three years. The Group calls the stream of business as ‘S-Commerce’ (service-commerce).

Single window access

The venture would be taken up by a newly set-up company Suvidhaa Infoserve Pvt Ltd. The outlets will offer single window access to various providers of services across telecom, travel, insurance and banking and other sectors.

The company will aggregate and commoditise services, such as tours and travel, entertainment, utilities, payment collection and financial services, and offer them on a single platform to the consumer. The services would be dispensed through the company’s flagship stores, nearby convenient stores and through corporate services.

The target audience for the rollout would be those not possessing an e-payment mode, computer illiterates and the ‘not so Internet savvy.’ A nominal levy would be imposed on services extended if the service providers do not offer a revenue cover.

Three-tier network

The franchisee model would be a three tier network — with flagship stores on tier one; Suvidhaa Points — a shop in shop model in the neighbourhood convenience stores on tier two; and tier three would comprise corporate accounts of companies and employees.

The exercise involves direct employment to about three lakh people in three years. Over 10,000 ‘Suvidhaa Points’ and 500 flagship outlets would be set up in the first year and one lakh points and 3,000 flagship outlets in three years. The venture would be flagged off by September.

Mr Paresh Rajde, CEO, told presspersons here on Tuesday, “Our ultimate aim is to provide every conceivable service across the spectrum of consumer demands.”

Mr Rajde said tie-ups had been firmed with over 160 service providers so far and as of now the company could connect at least 40,000 terminals.

The online platform is equipped to handle 1.2-lakh transactions a minute and capable of taking onboard any IP based platform.

More Stories on : E-Commerce & E-Business | Diversification | Real Estate & Construction

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