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DaimlerChrysler India’s new C-class Mercedes car.

Alka Kshirsagar

Pune, Aug. 20 DaimlerChrysler India (DCI) will launch the new C-class Mercedes car it launched in Europe earlier this year, in India early next year.

Dr Wilfried Aulbur, company’s CEO and Managing Director said, “We are committed to bring in the latest products in the least possible time. In line with this strategy, we are looking forward to an early introduction of the recently launched new C-class and expect to offer the product in India by the first quarter of 2008.”

The car, which has got a complete makeover and also some additional features, will also see a mark-up in the price from the Rs 24-26.4 lakh (ex-showroom Mumbai) price range of the current models in the ‘C’ series. It will be the third – after the C 200 Kompressor and the C-220 CDI – to be manufactured at the company’s plant at Chikhali near Pune.

DCI also manufactures three versions of the E-class and two models in the S series here in addition to marketing several completely built units.

Interestingly, amongst all of DCIL’s luxury car offerings, it is the top-end model – the S-class – that has been witnessing the maximum growth in the first seven months of the current year. According to statistics given by the company, while 248 units of the S-class were sold through all of last year, the January to July 2007 sales figures are 235. The corresponding numbers for the C-class are 883 (against 484 sold this year), while the E-class sold 914 units last year (671 in 2007 so far).

Meanwhile, the company’s greenfield plant at Chakan was progressing as per the schedule, a spokesperson for the company said. It is scheduled to go into production in early 2009. The company has already announced plans to assemble its Actros trucks in India and is also expected to enter the bus market in the near future. The spokesperson declined comment on this.

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