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K.K. Mustafah

Lack of organised system: A farmer transporting coconuts in a country boat in the backwaters of Alappuzha, Kerala. Given the highly dispersed and scattered nature of coconut cultivation in the country as well as the small size of holdings and surplus quantities available, direct marketing has always been a challenge for the farmers. Lack of proper grading systems and assured source of regular supply are discouraging prospective entrepreneurs. —

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