The Hindu Business Line : Timbor Home bets on growing market for modular kitchens

Ahmedabad, Aug. 23 Timbor Home Pvt Ltd, the Ahmedabad-based manufacturer and marketer of modular kitchens, is launching wood-less, eco-friendly doors in the country in markets such as Gujarat, Maharashtra and Karnataka next month.

Addressing a press conference here, Mr Anant Maloo, Managing Director, said the new offering was a major effort to tap the Rs 5,000 crore door-manufacturing market in the country.

The company plans to expand to 100 stores across the country by the end of the current fiscal year.

More stores

It is adding 46 new stores, to its existing 54 exclusive franchisee stores in nine States, to increase its share of 12 per cent in the Rs 200-crore modular kitchen market. Its stores are connected online to the company’s plant in Ahmedabad to provide solutions to specific needs. The company imports all its hardware mainly from the US, France and Germany, and markets its products under the brand name Timbor Cucine, by modifying Italian modular kitchens to suit the ‘wet’ cooking and food habits of the Indians.

In view of the growing demand, due to a surge in the real estate and housing industry, the company’s capacity expansion project, with an investment of Rs 2 crore, would be completed next month.

Timbor’s modular kitchens are priced between Rs 20,000 and Rs 5 lakh.

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