Business Daily from THE HINDU group of publications Friday, Aug 24, 2007 ePaper |
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Marketing
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Retailing Just in Vogue venturing into new areas
Our Bureau Hyderabad, Aug. 23 Just in Vogue, a luxury retailing company that sells premium products such as watches and writing instruments, is planning to expand the basket of offerings. Carrying out Research
“We are carrying out research on new areas such as high-end leather products and crystals,” Mr Manoj Subramanian, Head (Marketing) of Just Lifestyle Pvt Ltd, said. Mr Manoj was here in connection with the launch of Milleret range premium watches at its Banjara Hills outlet here. The company, which registered a turnover of Rs 100 crore last year, runs 14 outlets in seven cities. Luxury retailing
Stating that the response to luxury retailing had been growing up in the urban areas with increased incomes, he said the company believed in exclusivity of the products it sold. “We are very selective in picking up the products for sale in our outlets. Customers should identify the brands we sell with our company,” he said. “We have presence in seven major cities in the country. We will have presence in important cities in A, B and C categories. We will increase the footprint to 50 by the end of the financial year,” Mr Manoj said.
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