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Hyundai ramping up dealership network

Our Bureau

New Delhi, Aug. 27 With its second plant expected to be operational soon, Hyundai Motor India Ltd on Monday said that it would ramp up its dealer network in the country to push sales for the increased production. HMIL that had 167 dealers in January would be expanding it to 250 by December from 190.

The company said that the new dealerships would be in the same formats with sales, services and spares facility.

Hyundai that has models like Getz, Santro, Verna, had been witnessing almost flat or declining sales in the last few months.

The company attributes it to the constraint in its production capacity as a result of which sales in the domestic market suffered while there had also been export order backlogs.

“We have worked on not only doubling our production but also reaching out to the customers through dealership network which will facilitate sales and service as well,” said Mr Arvind Saxena, Vice-President, Sales and Marketing, HMIL.

New plant

“End of the year will also see the commissioning of Hyundai’s new plant in Sriperumbudur adjacent to existing facilities which will double the production capacity to 600,000 units from the current 300,000 units. This new plant will help Hyundai meet its customer demands adequately,” said a company statement.

The company plans to export 40 per cent of its total production to Latin America, Europe and West Asia.

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