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Our Bureau

Hyderabad, Aug. 29 Bajaj Auto is planning to launch a fuel-efficient 125 cc bike that offers 109 km a litre.

This bike, called Exceed, is slated to be launched in mid-September, according to Mr Vimal Sumbly, National Sales Manager.

Speaking to newspersons, he said that the company is launching a new-generation engine ahead of the rollout of bikes to educate people about the advantages of new technology that combines the features of fuel efficiency and performance.

Data from the last 8-10 months show that sales of 100 cc bikes ahs gone down to 61 per cent (73 per cent); this has a direct correlation with 21-31 per cent growth during the same period in 125 cc bikes, he said.

“The 100 cc bike segment is estimated at about 1,80,000 bikes and we expect to step up sales in the 125 cc segment.”

More Stories on : Outlook | Strategy | Two/Three Wheelers | Bajaj Auto Ltd

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