The Hindu Business Line : Dominoes focus on dine-in model

Dominoes India, the pizza chain, plans to focus its energies on setting up more dine-in model restaurants in the country. “Based on consumer insight, we realised the importance of having a dine-in model. So, our strategy for the next four years will be to focus equally on both delivery and dine-in models,” said Mr Ajay Kaul, CEO, Dominoes Pizza India Ltd. Among the 150 stores, the last 50-60 outlets set up were all dine-ins, with seating capacities of around 80. The Rs 500-crore organised pizza quick-service format is growing at 50-60 per cent every year. “By the end of the current fiscal, we plan to add 50-60 outlets at an investment of Rs 80 lakh per store,” said Mr Kaul. The company has also set a vision for itself till 2011 by when it plans to open a total of 500 outlets, both delivery and dine-in, and become a Rs 1,000-crore entity in the country.

— Our Bureau

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