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Ahmedabad, Sept. 3 Elite Brands Pvt Ltd, makers of Giordano Travel Gear, is planning to launch the Ronkato apparel brand in India in 2008-09.

The company would invest Rs 150 crore to 200 crore on the new project, a company official informed after the launch of Giordano’s flagship store in Gujarat.

Aiming to be a significant player in the specialty and lifestyle retailing in India through its portfolio of premium international and domestic brands in luggage, apparels and personal accessories, the company is launching another premium luggage brand from Italy next month, followed by the lifestyle apparel brand next year.

Mr Ramesh Rath, CEO, said the company is mainly targeting the NRIs visiting India and seeking quality products they are accustomed to abroad.

Giordano is setting up around eight more stores across India in the next three months to take the total to 30.

He said the premium luggage market in India is nearly Rs 300 crore.

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