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Mumbai, Sept. 3 141 Sercon, the newly formed activation brand from the BatesAsia family, has announced the launch of 1010, the group’s first ever comprehensive digital initiative. 1010 provides its clients and partners a unique approach of thinking beyond the obvious and translating the fundamentals into the strongest possible interactive communication solutions.

The new site, corporate identity and the logo created by in-house power idea creators is set to go live on September 4. www.1010-asia.com is a digital adaptation of self discovery and has been inspired by the famous fable Alice in Wonderland. It is a fantasy trail that allows one to wander down the Rabbit Hole, explore the hidden facts and unravel the myths underneath. Treated through animated characters, the portal demonstrates the agency’s strong combination of creative and strategic capabilities and expertise.

— Our Bureau

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