MARKETING
STRATEGY
Raymond forays into women’s wear
New Delhi, Sept. 5 Raymond on Wednesday announced its entry into the Rs 800-crore women’s western wear market with the launch of ColorPlus Women.The new range will be available through 175 points of sale in the next three ...
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Bollywood gearing up for digital revolution
Mumbai, Sept. 5 The day is not far when sitting on a comfortable couch in your drawing room, you will see Keanu Reaves somersault through the air in The Matrix the same moment audiences in the US view it for the first time on their big ...
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INSIGHT
Papa? Appa? Acha? ... Oh God!
Advertising has to take into account cultural and linguistic differences.
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DIRECT MARKETING
Shahnaz Herbal enters direct selling thru Veda Dynamics
New Delhi, Sept. 5 Ayurvedic company Shahnaz Herbals is to tap the direct-to-customer selling route through the Veda Dynamics brand name, to expand its presence across the country.In the direct selling initiative, the company will ...
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CHANNELS AND FRANCHISES
UK’s Hi-Tec Sports ties up with Chogori for footwear sales
Targets 25 multi-brand stores by next year
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MRPL, Shell in product supply pact
Mangalore, Sept. 5 Mangalore Refinery and Petrochemicals Ltd (MRPL) has signed a four-year product supply agreement, extendable by another two years with Shell India Marketing Pvt Ltd. The products include all grades of MS (motor spirit) and ...
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MARKET SHARES
Cera may outsource tiles production to China
Also in talks with companies in Spain, Italy
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RETAILING
‘Organised retail needs to involve small store owners’
Mumbai, Sept. 5 The second day of the India Retail Forum debated the need for organised retail to go hand-in-hand with the traditional single store formats. Mr Suresh Prabhu, Shiv Sena MP and former Union Power Minister, said: “The ...
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Retailers continue to obtain produce from APMC markets
Act amendment in States allows direct buys from farmers
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BRANDS
Decisions, decisions!
Consumer decisions and brand building in the consumer durables industry.
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Triumph Intl manufacturing unit near Chennai
Chennai, Sept. 5 Lingerie manufacturer Triumph International is setting up its manufacturing unit at Maraimalai Nagar, near Chennai. The brand has 16 manufacturing facilities all over the world. Though the company has a presence in ...
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Ginger hotel in Agra soon
Mumbai, Sept. 5 The city of Taj Mahal, Agra could see a Ginger Hotel soon. Speaking to Business Line, Mr Prabhat Pani, CEO of Ginger hotels, said, “We are keen on the city given the tourism potential and fair amount of commerce ...
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ONLINE MARKETING
‘Outsourcing blogging may become standard practice’
Corporate blogging, its advantages and drawbacks…What to do and what not to…
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STANDARDS & BENCHMARKS
Mattel toy recall: ‘Impact in India minuscule’
Mumbai, Sept. 5 The world’s largest toymaker Mattel said the impact in India, of the voluntary recall of some of its products, is restricted to specific parts of two Barbie accessories. The company has been recalling some of its ...
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NEW PRODUCTS & SERVICES
Volkswagen developing small car for India
Launches Passat sedan in two versions
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Dr Reddy’s anti-fungal foray
Dr Reddy’s Laboratories Ltd has launched Ebernet (Eberconazole 1% cream) targeting Rs 100 crore topical anti-fungal market. Ebernet, which marks the Hyderabad-based company’s foray into anti-fungal segment, is indicated in the ...
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Passat: The right product for entering India
Volkswagen’s entry into the Indian market is a case of being better late than never. For a company that was one of the first overseas entrants in the Chinese car market, and after holding a fairly dominant position in that country for ...
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Bose Condo unveiled in Kolkata
Bose Corporation India Pvt Ltd, the Indian arm of global audio systems and products major Bose Corporation, today unveiled the first of its kind Bose Condo here in Kolkata. It enables a person to hold his entire music collection in a single ...
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Game for it
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