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Chennai, Sept. 5

Satyam Computer Services today launched an Integrated Digital Media Framework (IDMF), a software solution to improve the way media companies reuse content. It will tap traditional publishing companies looking at a Web presence. The solution will help media companies publish their content on the Internet faster and distribute products through multiple channels. The solution was launched on the sidelines of IFRA Expo 2007 here, says a press release from the Hyderabad-based s oftware company. Mr Kevin English, Senior Vice-President, Media & Entertainment, Satyam, in the release said IDMF was not a product, but a combination of several intellectual properties (IP) of Satyam that are in the process of getting patented. It is a framework where several technologies from partner companies have been used underlying the IPs that Satyam has developed. The opportunities to add customer value with IDMF arise out of convergence of devices, data and media and the proliferation of the Internet and devices across both business and lifestyle, said Mr Abhijit Dasgupta, Vice-President, Media & Entertainment, Satyam. —

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