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Our Bureau

Kolkata, Sept. 5

Bose Corporation India Pvt Ltd, the Indian arm of global audio systems and products major Bose Corporation, today unveiled the first of its kind Bose Condo here in Kolkata. It enables a person to hold his entire music collection in a single repository.

The experimental marketing initiative is expected to take the company’s retail venture to a new level, according to Mr Ratish Pandey, GM, Bose Corpn India Pvt Ltd.

Addressing newspersons here, Mr Pandey said a national rollout of the Bose Condo retail venture initiative would depend upon feedback and the response that is received from customers. A national rollout of the Bose Condo retail venture initiative would be on a company-owned-company-operated basis.

More Stories on : New Products & Services | Consumer Electronics | West Bengal

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