Business Daily from THE HINDU group of publications
Thursday, Sep 06, 2007
ePaper
Business Daily from THE HINDU group of publications Thursday, Sep 06, 2007 ePaper |
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Marketing
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Strategy Raymond forays into women’s wear
Mr Gautam Hari Singhania, CMD, Raymond Ltd, at the launch of ColorPlus Women range in the Capital on Wednesday.
Our Bureau New Delhi, Sept. 5 Raymond on Wednesday announced its entry into the Rs 800-crore women’s western wear market with the launch of ColorPlus Women. The new range will be available through 175 points of sale in the next three years. It will include day wear, sports wear, business wear and formal wear. The ColorPlus women’s range is targeted at the upper middle and premium class. It will be priced between Rs 900 and Rs 1,900 and will be available at ColorPlus flagship stores in multi-brand outlets and large format stores across the country. The company plans to open five exclusive ColorPlus women stores as well as 12 lifestyle stores that will feature the new range by the end of the year. ColorPlus Women will be launched initially in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. Raymonds hopes to achieve a turnover of Rs 150 crore in the next two years from the new women’s range, in a market that is growing at 20 per cent.
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