Business Daily from THE HINDU group of publications Friday, Sep 07, 2007 ePaper |
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Radio/TV Variety - Sports ESPN STAR renews contract
Chennai, Sept. 6 ESPN STAR Sports (ESS) has announced a new four-year contract for the exclusive rights to broadcast Cricket Australia’s (CA) domestic and home international matches across various platforms including television, Internet, mobile and radio covering the entire Asian region. Cricket Australia is the national governing body for cricket in Australia. ESS will broadcast more than 170 days of live international cricket action from Australia, including 24 “3 mobileR 21; Test Matches, 48 “Commonwealth Bank” one-day internationals and 8 “KFC” Twenty20 games, an official statement said. Over the next four years, all the leading teams will visit Australia with India slated to play four test matches and a three-nation ODI series in 2011-12. With the renewal of this partnership with Cricket Australia, ESPN STAR Sports will broadcast more than 550 days of international cricket up till 2012. This development follows ESS’ renewal of the broadcast partnership with the England and Wales Cricket Board (ECB) for the next five years, with which it has acquired exclusive rights for more than 200 days of international cricket from England. — Our Bureau
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