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Our Bureau

Mr Pratik Pota

Hyderabad, Sept. 7 Beverages company PepsiCo India today announced the launch of a 100 per cent natural lemon-and-lime flavour in a sleek and stylish ‘Slim Can’.

PepsiCo has also roped in Telugu actor Allu Arjun as brand ambassador for the product.

The Executive Vice-President-Flavours, PepsiCo India, Mr Pratik Pota, said “7UP as a brand stands for all that is fun, free spirited, cool, and exciting. Allu Arjun personifies the same dynamism attached with the brand and he connects with his audience in a unique style.”

The new 100 per cent natural flavour and the introduction of the cool and stylish ‘Slim Cans’ are the result of understanding evolving consumer preferences, the company official said.

The Slim Can is priced at Rs 15 and presents the idea of getting refreshed with the new lemony taste of 7UP.

More Stories on : New Products & Services | Beverages

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