The Hindu Business Line : AMW plans presence across CV segment

Growth strategy
The company is eyeing the ASEAN, W. Asia, S. Africa, East Europe and Russia.n markets.
Looking at 300 bhp plus engine variants in haulage, tractor-trailers and tipper applications.

Mayur N. Shah

Mumbai, Sept. 11 Asia Motor Works (AMW) has set its focus on having a presence across the spectrum of the commercial vehicle segment.

“We will eventually be present from the one-tonne segment to the top-end 49-tonne segment,” said Mr Anirudh Bhuwalka, Director.

“In some segments we would be niche, while in some we would be a primary player competing alongside various players in the respective segments.”

The company has conducted clinic tests on certain LCV prototypes but they have been kept on hold as the focus primarily is on offering a wide range of vehicles in the heavy commercial vehicle segment, where primary players such as Tata Motors and Ashok Leyland have not made their mark as yet said, Mr Bhuwalka.

Hence, it is looking at offering high performance 300 bhp plus engine variants in haulage, tractor-trailers and tipper applications.

Targets global markets

Besides catering to the local market, the company is keen on spreading its wings in the international market.

Certain key markets like the ASEAN, West Asia, South Africa, East Europe and Russia are being targeted, said Mr Bhuwalka.

For the calendar year 2007, the company plans to build its sales and after-sales network.

It has set up 23 dealerships with sales, service and spares across the country, with 17 service stations to be set up this year.

Dealer network

A roadmap has been laid out to establish 30 main dealers and 450 sub-dealers in the near future.

The company currently has a service outlet every 400 km, which it intends to bring down to 200 km, said Mr Bhuwalka.

AMW has already set up sales and service operations in Tamil Nadu and Andhra Pradesh in the South, and intends to establish warehouses in southern and northern markets to stock spare parts.

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