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Mumbai, Sept. 11

Mudra DDB has been awarded brand strategy and creative responsibilities for Volkswagen in India, starting with the launch of the Passat. Mr Andreas Prinz, Managing Director, Volkswagen Passenger Cars India, said on Mudra’s appointment: “The India launch is one of the most significant events for us at Volkswagen. We are excited to be here and serve this market. Volkswagen has built a reputation for excellence over decades, a reputation that extends to our commu nication as well. We are confident that Mudra DDB is the right partner for us to establish our brand in India, especially with the link into our global advertising network with DDB.” —

Our Bureau

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