MARKETING
STRATEGY
Singapore Airlines adds two flights
Singapore Airlines has launched two more flights between Chennai and Singapore taking the total number of flights between the destinations to ten, a press release said. The airline will now fly three morning flights (every Sunday, Wednesday ...
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Apollo, Deccan Aviation offer air ambulance service
In talks with medical insurance companies
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Neo Broadcast to spin off separate distribution co
In talks with international broadcasters to build its bouquet
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Seventymm expanding to tier-II cities
Hyderabad, Sept. 12 With a view to retaining its leadership and expanding its reach in the home video/DVD rental market, Bangalore-based Seventymm is planning to line up e-tailing, movie downloads and free streaming in the next few months. The ...
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INSIGHT
Does gender really matter?
How should marketers tackle the blurring gender differences and address the new-age man and woman?
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REGULATORY BODIES & RULINGS
Probe ordered into telecom companies’ tariff hike
Taking suo motu cognisance of the recent media reports relating to tariff hike by leading telecom companies Bharti Airtel and Vodafone Essar, the Monopolies and Restrictive Trade Practices Commission has asked its Director ...
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DIRECT MARKETING
Mary Kay forays into India; investing $20 m
New Delhi, Sept. 12 The US-based global direct selling cosmetic major Mary Kay Inc has announced its entry into the Indian market with an investment of $20 million in the next five years.The direct selling major will operate in India ...
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CHANNELS AND FRANCHISES
UK’s Ultra Motor to sell e-bikes through Reliance retail outlets
Signs exclusive marketing agreement
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RETAILING
Adidas’ lifestyle brand Originals comes to India
Launching two more brands
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V3 enters home segment
The Bangalore-based modular workstation manufacturer V3 Engineers has announced a foray into the home furniture segment. Branded V3 Home Zone, the company plans to establish 30 outlets in 18 months across the country. From the current turnover of ...
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BRANDS
Coke’s little drops of profit
Coca-Cola India’s new campaign attempts to connect simply and strikingly.
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Brand CA
The Institute of Chartered Accountants of India (ICAI) has gone for a stylized logo — CA — that can adorn the letterheads of a chartered accountant in India. Brand building and its adjunct logo are essential in a competitive situation ...
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NEW PRODUCTS & SERVICES
AMD unveils Barcelona
AMD caught up with its rival Intel in launching quad-core processors for servers with Barcelona, the latest chip in the Operon x86 processor family. Quad-core processors have four distinct central processing units, on a single silicon slab, ...
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Wipro launches supercomputers
Storage products can hold hundreds of Petabytes of data
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Ganjam keen on entering Japan, Europe
Bangalore, Sept. 12 Bangalore-based jewellery retailer Ganjam is keen to make headway into Japan and Europe. While it is looking to set up boutique stores in London and Milan, in Japan it is in talks with luxury multi-brand retail chains such ...
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Nivea launches Visage range
Increasing its range of products in the Indian market, Nivea India has launched Nivea Visage. The Visage range of products comprises cleansers, toners and moisturisers. Announcing the launch, Mr Kai Boris Bendix, Managing Director, Nivea India, ...
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Godrej launches EON Washing machines with DAC tech
Pune Sept. 12 Godrej Appliances has launched EON range of Washing machines with DAC technology in Pune in four colours — melon red, kiwi green, yellow nectar and icyblue. Mr Kamal Nandi, Vice-President, sales and marketing, appliance ...
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