Business Daily from THE HINDU group of publications Thursday, Sep 13, 2007 ePaper |
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Marketing
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New Products & Services States - Maharashtra Godrej launches EON Washing machines with DAC tech Our Bureau Pune Sept. 12 Godrej Appliances has launched EON range of Washing machines with DAC technology in Pune in four colours — melon red, kiwi green, yellow nectar and icyblue. Mr Kamal Nandi, Vice-President, sales and marketing, appliance division, Godrej, noted that the company was looking at sales of 50,000 units within the next six months. The company has launched the product in Delhi and Mumbai and would be moving to Hyderabad and Kolkata. The national launch is expected to be completed by September 21. Market SizeHe noted that the dynamic aqua power control technology can sense and adjust to water and power cuts by monitoring the flow of water and power into the washing machine and set the machine accordingly. If there is a break in water or power, it goes into the sleep mode and when the power resumes the machine gets activated and continues from where it stopped. Mr Kamal noted that the washing machine market was growing at a pace of 20 per cent this year while Godrej was growing at 35 per cent. More Stories on : New Products & Services | Washing Machines | Maharashtra
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