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— Kamal Narang

Mr K.K. Chua, President, Mary Kay, Asia Pacific, with Ms Hina Nagrajan, Country Manager, at a press conference in the Capital on Wednesday.

Our Bureau

New Delhi, Sept. 12 The US-based global direct selling cosmetic major Mary Kay Inc has announced its entry into the Indian market with an investment of $20 million in the next five years.

The direct selling major will operate in India through its subsidiary, Mary Kay Cosmetics India Pvt Ltd, and will use the investment to set up centres, develop its product portfolio and train beauty consultants in the country.

Mary Kay has introduced around 60 products designed specifically for the Indian market currently, and plans to expand the portfolio very soon. It also has a beauty centre in Delhi to train consultants.

“The company will invest $6-7 million in the first year of operation. In terms of market share, we are third in China and anticipate generating similar revenues in India,” said Mr K.K. Chua, President, Asia Pacific, Mary Kay.

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