MARKETING
STRATEGY
BCCI packs a punch with a league of its own, and fatter bounty
New Delhi, Sept. 13 The Board of Control for Cricket in India (BCCI) has bowled a googly at the Essel Group’s Indian Cricket League (ICL) by announcing an Indian Premier League (IPL) of its own with a three times fatter cash prize of $3 ...
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IPR
Lipitor case: Ranbaxy to contest Canadian court ruling
New Delhi, Sept. 13 In a temporary set back, a Canadian Federal Court has ruled that Ranbaxy Laboratories Ltd’s cholesterol lowering drug, atorvastatin, was infringing Pfizer’s patent (CA 2,220,018) for its registered drug Lipitor. ...
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M-COMMERCE
Beauty beep
With ‘mobile colour match technology’, expert beauty advisory service is now on your palm-top
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INTERVIEW
Branding management accountants as bean growers, not counters
Repositioning the management accountant, and showcasing him as a strategist and performance management specialist are among the themes that the Institute of Cost and Works Accountants of India (ICWAI) is planning to pursue at the ‘global ...
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‘Retail chains will bring more investments in food sector’
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EVENTS
Bridal Asia hopes to attract 30,000 visitors
Bangalore, Sept. 13 Bridal Asia, the annual wedding fashion exhibition, is eyeing the markets of Dubai, London and South East Asia. The event, which is held in New Delhi every year, features bridal clothes, jewellery, accessories for ...
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ADVERTISING
Cricinfo bets big on mobile advertising
Cricinfo hopes mobile advertising will become a good source of revenue for it in the future. To draw advertisers onto its WAP site (wap.cricinfo.com), Cricinfo has tied up with leading US-based mobile advertising network AdMob. (A WAP ...
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PROMOTIONS & OFFERS
Reliance in talks with icons to endorse Vimal relaunch
Existing outlets being renovated, new ones planned
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CHANNELS AND FRANCHISES
Ajanta Pharma in deal with Canadian co
Mumbai, Sept. 13 Ajanta Pharma has entered into an in-licensing agreement with Canada’s Prollenium Medical Technologies to exclusively market the latter’s dermal filler ‘Revanesse’ in India.Prollenium ...
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MARKETING RESEARCH
More rooms depress occupancy levels, rates
‘Rates in Bangalore will see mid-term correction before stabilising’
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BRANDS
Sahara unveils Paradiso brand
New Delhi, Sept. 13 Sahara India Pariwar on Wednesday launched Paradiso, a new brand to market luxurious holiday packages for affluent Indians. Paradiso offers a spectrum of holiday options including hiring Sir Richard Branson’s ...
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TRENDS
5.9 m GSM users added in Aug
GSM-based cellular operators have added 5.9 million new users in August taking the total tally to 147 million mobile subscribers in the country. While Bharti Airtel emerged the biggest gainer with over 2 million new subscribers, Vodafone Essar ...
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NEW PRODUCTS & SERVICES
Tata Tele launches Web browser handset
Tata Teleservices has launched a Web browser mobile phone ‘Samsung Explore’ that is customised to access the Internet. At Rs 5,499, the phone has other features such as 0.3-mega pixel digital camera, FM radio, MP3 player, ...
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Fashion TV launches First Face initiative
Hyderabad, Sept. 13 FTV’s F-Bar & Lounge has announced the launch of First Face, an initiative that builds on its channel concept to serve as a platform to nurture upcoming talent.The contest will have Fashion TV cameras pan ...
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