The Hindu Business Line : Fashion TV launches First Face initiative

Hyderabad, Sept. 13 FTV’s F-Bar & Lounge has announced the launch of First Face, an initiative that builds on its channel concept to serve as a platform to nurture upcoming talent.

The contest will have Fashion TV cameras pan the lounge to capture trendy and fashionable faces at F-bar & Lounge every Thursday of the week.

Selection

Each week, three participants will be selected as the First Face of the week winner and two as runners-up.

At the end of four weeks of selection, 12 chosen participants will vie for the face of the month.

These contestants will later be groomed and provided style tips to participate in the finale of the First Face contest.

The COO of FTV India, Mr Bharat Sheth, told Business Line that this was part of Fashion TV’s initiative to create a platform to identify talent through these lounges.

“The winner of the First Face contest will win free makeover, F Bar & Lounge privilege card, giveaways from Tommy Hilfiger and Sheiseido and get international exposure with Fashion TV. They may even land up modelling assignments with Elite Model Management,” he added.

Mr Sheth also said that FTV was now available across 200 countries and commands over 300 million viewers.

The focus is on expanding FTV presence in India.

“Apart from Hyderabad Bar & Lounge and Bangalore Spa and Fiteness centre, we plan to launch F-Café & Lounge in Delhi and Gurgaon by the end of the year and another one by the month-end. We continue to grow through the franchisee route while supporting these bars & lounges through promotional initiatives.”

New York-based Elite Model Management is the grooming partner and designers such as Monapali will bring in their individual expertise to achieve this goal of nurturing talent over a period of one year.

These winners would get a chance to participate in an exclusive fashion show along with established models for designers.

More Stories on : New Products & Services | Fashion | Radio/TV

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
BCCI packs a punch with a league of its own, and fatter bounty

Lipitor case: Ranbaxy to contest Canadian court ruling

Branding management accountants as bean growers, not counters

‘Retail chains will bring more investments in food sector’

Bridal Asia hopes to attract 30,000 visitors

Cricinfo bets big on mobile advertising

Reliance in talks with icons to endorse Vimal relaunch

Ajanta Pharma in deal with Canadian co

More rooms depress occupancy levels, rates

Sahara unveils Paradiso brand

5.9 m GSM users added in Aug

Tata Tele launches Web browser handset

Fashion TV launches First Face initiative