The Hindu Business Line : University for tourism, hospitality being set up in AP

Ahmedabad, Sept. 16 Andhra Pradesh is soon going to have India’s first university for tourism and hospitality management. It is expected to emerge as the apex body supplying manpower to an industry potentially expected to generate 1.24 crore jobs by 2014.

The Hyderabad-based National Institute of Tourism and Hospitality Management (NITHM), set up jointly by the Union Ministry of Tourism, and the Andhra Pradesh Government, will be upgraded shortly as a deemed university of world-class standards with an investment of Rs 20 crore, officials of the Andhra Pradesh Tourism Development Corporation (APTDC) told reporters here on Saturday after a roadshow at the ongoing three-day trade and tourism fair.

This institute had been set up recognising the need and importance for quality manpower in this sunrise sector. Currently, it offers a two-year masters’ program (MBA) and a three-year bachelors program (BBA) in tourism and hospitality management in addition to the short-term training programmes aimed at employment generation.

Tourism is now recognised as a sunrise industry with an impressive growth rate of 11 per cent. By 2014, it is expected to provide for 26 crore jobs worldwide, thus generating 8.6 per cent of the total employment and contributing 10.4 per cent of the GDP across the world. It accounts for one in every 17 jobs created.

In India, this industry is expected to generate 1.24 crore jobs which would potentially trigger economic activities worth $90.4 billion, by attracting tourist spending at an estimated $10 billion in the country. With its booming economy, India had ascended from its 36th position in 2003 to the 5th in 2004 among the most-sought-after top 10 global destinations, according to the World Tourism and Travel Council.

The hospitality sector in India, propelled by the tourism and business travel boom, is growing at such an exponential pace that, according to WTO, about three lakh rooms would be required by 2020 to cater to the rising number of tourists to India alone. The requirement for hotels and the competitive quality of their services is expected to open up great opportunities in this sector.

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