• Front Page
• Corporate
• Markets
• Info-Tech
• Marketing
• Money & Banking
• Agri-Biz & Commodities
• Industry & Economy
• Logistics
• Government
• Opinion
• Variety
• Columns
• States
• Web Extras
• Index
• Archives

• RSS Feeds

• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

• Rates

• Ports

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Subscription

• Business Line

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

STRATEGY
Tata Sky enters kitchens too
Ahmedabad, Sept. 19 After launching a campaign in 2,500 schools across India to woo children to its interactive educational programmes, DTH operator Tata Sky has launched an interactive cooking programme nationally. Home-makers, ... More

INSIGHT
Innovation and the CEO’s agenda
Innovation is a nice word to bandy about, but are Indian firms at ease with it? More

IPR
Britannia plans entering new foods biz
Aims at creating brands that are ‘differentiated’ More

ALLIANCES & JOINT VENTURES
Sony to make Bollywood movies with Eros
New Delhi, Sept. 19 Hollywood studio, Sony Pictures Entertainment will now make ‘Bollywood’ movies with Eros International. The London-based film distributor and producer and Sony announced that they will jointly develop, ... More

EVENTS
Retail detail
The India Retail Forum aimed to find a win-win formula for everyone in the business. More

MMA convention to focus on bottom of the pyramid
Chennai, Sept. 19 The sixth edition of MMA (Madras Management Association) All India Management Students’ convention, which is scheduled to take place on September 21 and 22 will focus on ‘Strategies for the bottom of the ... More

ADVERTISING
‘It’s Vodafone from tomorrow’
Mumbai, Sept. 20 The brand name Vodafone will replace Hutch from September 21, fully reflecting the change in ownership of the GSM wireless telephony operator.The brand transition will be made over the next few weeks through a ... More

Branding and media
What can media brands do to be different and become an integral part of their consumers’ lives? More

Broadcast Audience Research Council formed
To oversee, control TV audience measurement system More

PROMOTIONS & OFFERS
Wrangler’s urban legend
The ‘urban cowboy’ brand goes below the line, adopts new media and technology to communicate with its target market. More

CHANNELS AND FRANCHISES
Wipro, HP unveil point of sale testing service
Bangalore, Sept. 19 Wipro Technologies and HP on Wednesday launched a Point of Sale (POS) application testing service for retailer. Wipro Testing Services has also invested in a dedicated POS testing lab. “Currently, almost 50 per ... More

Titan to sell Hugo Boss watches
Bangalore, Sept. 19 Titan Industries Ltd has entered into a five-year tie-up for exclusive marketing-cum-distribution of Hugo Boss watches in India with MGI Luxury (a subsidiary of Movado Group Inc and the licensee of the Hugo Boss brand of ... More

MARKETING RESEARCH
Targeting your market
How successful you are depends on how you to cater to your market and treat your customers. More

PEOPLE
Zee Telugu has new CEO
Mr Sanjay Reddy has joined the team of Zee Telugu as CEO. He will handle the first vernacular TV channel of Zee Network in South India. Mr Reddy worked with media houses like Walt Disney Company (India) Pvt Ltd, SET India Pvt Ltd, and ESPN ... More

TRENDS
Long wait
More

NEW PRODUCTS & SERVICES
Condé Nast set for a fashionable India debut with Vogue
More

Oracle Database 11g unveiled here
Global database software major Oracle on Wednesday announced the launch of its Oracle Database 11g in India. It is the most innovative and highest quality software product Oracle has ever announced, said Mr Satinder Grover, Vice-President for ... More

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line