Business Daily from THE HINDU group of publications
Thursday, Sep 20, 2007
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Business Daily from THE HINDU group of publications Thursday, Sep 20, 2007 ePaper |
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Corporate
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Outlook
The new models are likely to be equipped with latest diesel engines. Mayur N. Shah Mumbai, Sept. 19 After the launch of the new TataMobile – TL Sprint, Tata Motors is now gearing up to launch its next generation 407 and 709 model that is part of its existing light commercial vehicle (LCV) range. According to industry sources, the new models would be introduced by 2008-end, however, Mr P.M. Telang, Executive Director (Commercial Vehicles), Tata Motors, said that the company would not like to comment on future product line. Currently, component manufacturers are getting geared for the new launch with certain components being developed specifically for the respective models, said industry sources. According to experts, the new models are likely to be equipped with latest diesel engines. Iconic 407The iconic 407 was first introduced in 1986; it scaled up to being the largest selling LCV with 75 per cent market share by 2003. In the same year, the company introduced a turbo-variant (Tata SFC 407 EX Turbo) that was expected to increase the market share to 82 per cent over a period of years. It has features such as increased fuel efficiency of one km over the previous model, thus, converting into savings of around Rs 30,000 annually for the prospective customer. Since its launch in the 80s over three lakh 407 models have been sold by the company (2004 statistics). The LPT 709 model was first introduced in 1994. It did undergo changes like being the company’s first range of turbo intercooler LCVs in September 2002. Introduction of the next generation vehicles in the LCV market is a timely decision, said experts, as its one of the most sought after segments in the commercial vehicle market today. Many international truck majors such as Volvo and DaimlerChrysler are on the lookout for local partners to tie up and tap onto this lucrative segment. Recently, Nissan tied up with local player Ashok Leyland to venture into this segment. More Stories on : Outlook | HCV/LCV/Tractors | Tata Motors Ltd
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