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Bangalore, Sept. 20

Google has introduced Gadget Ads and AdSense for Mobile – two new advertising formats. With the interactive Gadget Ads, advertisers can target audiences via regular updates — real-time data feeds, images, and video. This is currently in beta stage. AdSense for Mobile, developed for the mobile advertising market, offers contextual ads for mobile Web sites and is available. “We are delighted with the response of Indian advertisers and publishers, who are us ing Google AdWords and AdSense as central tools for their business to generate revenue,” said Mr Shailesh Rao, Managing Director, Google India. Gadget Ads can be shared on iGoogle and other personalised Web pages at no additional cost to advertisers. AdSense for Mobile automatically reviews the content of publishers’ mobile Web sites and delivers text ads that are relevant to the Web sites’ audience and content. Publishers earn money whenever mobile users click on the ads. —

Our Bureau

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