MARKETING
INSIGHT
Price is a bad competitive weapon
Meet Leonard M. Lodish, the Samuel R. Harrell Professor in the Marketing Department of Wharton School, University of Pennsylvania. Marketing That Works ( www.pearsoned.co.in), a book ...
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IPR
AP move for spl IP cells
Hyderabad, Sept. 23 The Department of Science and Technology plans to set up specialised cells and centres of excellence in areas such as protection of intellectual property, aimed at strengthening its outreach programme.Dr T. ...
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MARKETING RESEARCH
ESPN scores a winner as 20-20 ratings zoom
New Delhi, Sept. 23 Broadcaster ESPN could not have asked for a better finish to the ongoing ICC World Twenty20. Media planners are predicting a highest ever rating for the India –Pakistan final on Monday evening. Media planners ...
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BRANDS
Blaupunkt unveils outlet in Pune
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NEW PRODUCTS & SERVICES
Satellite-based system to help fishermen in distress
VXL Tech to make terminals developed by SAC
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Nokia offers E-series at various price points
Features-rich model targets laptop space
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