MARKETING
STRATEGY
Shoppers’ Stop to offer easy loan facilities for consumers
Targets existing loyalty card members, credit card holders
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Suzuki plans rolling out new models next year-end
Mumbai, Sept. 24 Suzuki Motorcycle India Private Ltd intends introducing 3-4 models by next year-end. These would cater to the 125cc plus segment in the scooter and motorcycle range, said Mr Atul Gupta, Vice-President - Sales & ...
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Reliance Money goes after investor honey!
TELECOM ANALOGY
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ICICI Bank’s car loans at floating rates
Mumbai, Sept. 24 ICICI Bank has launched a floating rate repayment product for car loans, commercial vehicles loans, construction equipment loans and professional equipment loans from September this year, said a press release from the ...
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Karnataka Soaps hopes to make Waves with turmeric soap brand
Hyderabad, Sept. 24 With the price of sandalwood rising phenomenally due to dwindling reserves, sandalwood soap major Karnataka Soaps and Detergents Ltd (KSDL) has decided to expand its product offerings.As part of this move, the ...
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MANAGEMENT
Chak De India as management training tool
Mumbai, Sept. 24 ‘Chak De’- Go for it! seems to be the new mantra for management schools. In the film, Kabir Khan, the coach resolves the ego clash between Preeti Sabharwal and Komal Choutala and the team ...
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FOREIGN DIRECT INVESTMENT
FDI in retail sector continues to be a `contentious issue'
We don't want to displace small players: Kamal Nath
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IPR
Pfizer gets relief on epilepsy drug as US court reverses ruling
Competitors now not allowed to market generic versions
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ALLIANCES & JOINT VENTURES
Samsung ties up with Armani
Samsung Electronics has tied up with lifestyle design company Giorgio Armani. The alliance would involve Giorgio Armani to contribute in terms of aesthetic design for Samsung’s portable products. The new products would be distributed in ...
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ADVERTISING
India wins, so do the sponsors
New Delhi, Sept. 24 If advertisers could have jumped into the ‘Bull Ring’ and joined in the celebrations following the nail-biting India win of the ICC World Twenty20, they would have cheered the loudest. “This just ...
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PROMOTIONS & OFFERS
Donear signs up Yuvraj Singh
Textile major Donear Industries Ltd roped in cricketer Yuvraj Singh as its brand ambassador to promote its range of suitings and shirtings. “Yuvraj Singh is an aggressive player, who fits in with our strategy to be aggressive in our future ...
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BRANDS
Campaign on toilet hygiene
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ONLINE MARKETING
Lighting up lives on weddings
Shaadi.com’s initiative lets couples donate for a cause
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OUTLOOK
Tata Sky investing Rs 2,000 cr more
Chennai, Sept. 24 Tata Sky aims to add about 70 lakh subscribers to its existing 10 lakh by 2012. It plans to increase its distribution network to 5,000 by the year-end from the present 4,500. “We are also planning to add new regional ...
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TRENDS
31% rise in Innova sales in Kochi
Toyota Kirloskar Motors has registered a 31 per cent rise in sales of Innova vehicles in Kochi this month. The company had sold 118 Innovas in August this year compared with 69 in the same month last year. The MPV segment registered a growth of ...
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NEW PRODUCTS & SERVICES
Carlsberg all-malt beer launched
New Delhi, Sept. 24 South Asia Breweries Pvt Ltd has announced the launch of Carlsberg all-malt beer in India aimed at capturing a share of the country’s premium beer market.The all-malt beer will be available in two sizes, 330 ml ...
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MDLR starts Delhi-Jodhpur flights
New Delhi, Sept. 24 MDLR Airlines has started a five-times-a-week flight on the Delhi-Jodhpur-Delhi sector. In a statement, the airline said that the non-stop service would leave Delhi at 8 a.m., arrive in Jodhpur at 9 a.m. and after a ...
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