• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

New Delhi, Sept. 24

Samsung Electronics has tied up with lifestyle design company Giorgio Armani. The alliance would involve Giorgio Armani to contribute in terms of aesthetic design for Samsung’s portable products. The new products would be distributed in consumer electronics stores and through Giorgio Armani’s retail network. “This partnership will match design with technology to ensure performance to satisfy the consumer demand for style and simplicity in portable and hom e entertainment products and will enable both partners to reach new audiences and further connect with existing ones,” said Mr Jong-Yong Yun, Vice-Chairman of Samsung Electronics. While the first jointly developed product was showcased at the Milan Fashion Week on Monday, Giorgio Armani-Samsung mobile phones would be available in selected outlets and boutiques from November 2007, said a company statement. Both the companies would unveil a LCD television in January next year.

— Our Bureau

More Stories on : Alliances & Joint Ventures | Retailing | Consumer Electronics

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Shoppers’ Stop to offer easy loan facilities for consumers

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line