The Hindu Business Line : Thursday, September 27, 2007

STRATEGY
Reliance Money ties up with TV 18 unit
Mumbai, Sept. 26 Reliance Money is the new kid on the block selling gold coins. The Anil Dhirubhai Ambani Group company is importing 24 carat gold coins (.999 fineness) from the Swiss-based refiner Valcambi, through Scotia Mocatta, ... More

BAG Films to enter broadcasting
BAG Films & Media Ltd is to venture into the broadcasting space with the launch of four television channels in November, a company spokesperson said. E24, News24, Biz24 and a glamour channel will be introduced under the company’s ... More

Grand Nirvana unveils boutique resort in Kerala
Chennai, Sept. 26 Grand Nirvana Holiday Resorts Pvt Ltd has launched its first boutique resort — The Grand Nirvana Lake Resort in Alleppey, Kerala.The 30-room resort is set up on a 2.7-acre plot on the bank of Vembanad Lake. ... More

Piaggio plans new variants in sub 2-tonne category
New Delhi, Sept.26 Piaggio Vehicles Pvt Ltd is gearing up to increase its offering in the light commercial vehicles (LCV) category. The company, which recently launched its pick up truck ‘Ape’ in South India, plans to ... More

INSIGHT
Reinventing umbrella branding
Companies are finding it wiser to rationalise their brand portfolio under a single umbrella brand! More

The power of private labels
Retailers take on established brands with their own. More

PROMOTIONS & OFFERS
Fans roll out red carpet for T20 team; so do advertisers
Brand endorsement rates set to soar More

CHANNELS AND FRANCHISES
Corporates enter film exhibition biz in AP
Small-time distributors, exhibitors apprehensive More

‘Franchise system at core of our brand’s success’
Shahnaz Hussain on how her beauty business became a well-known international brand. More

MARKET SHARES
Nikon sets up 100% subsidiary here
New Delhi, Sept. 26 Japanese camera manufacturer Nikon Corporation has set up a fully owned subsidiary in India which would manage Indian and West Asian operations.“Nikon India Pvt Ltd, the 100 per cent subsidiary of the company, ... More

RETAILING
Fitness One forays into equipment retailing
Chennai, Sept. 26 Chennai-based Fitness One, a health club that offers programmes ranging from gym, aerobics, yoga and meditation to dancercise and weight management packages, is all set to foray into fitness equipment retailing. To ... More

MARKETING RESEARCH
SWITCH companies account for 1.9% of global IT services
More

BRANDS
EIH ends brand alliance with Hilton
To develop hotels under Trident independently More

Celebrations, cement and Bollywood
Anniversaries add value to the corporate image. More

Distinct brand names, loyalty can give companies the edge
It is vital for companies to select an apt and catchy brand name for their products, which is distinctly different from the brand names of their rival companies, choose an appropriate strategy for promoting their brands, and last but not the ... More

OUTLOOK
Kohler opens store in Bangalore
Bangalore, Sept. 26 Kohler, a kitchen and bath design company, has opened its first exclusive store in the city, and hopes to take the number of its stores to 70 across 33 cities by the end of this financial year. The company, which already ... More

NEW PRODUCTS & SERVICES
Socomec-Numeric launching ‘fly-wheel’ technology
Will replace battery requirement in UPS system More