Business Daily from THE HINDU group of publications
Friday, Sep 28, 2007
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Business Daily from THE HINDU group of publications Friday, Sep 28, 2007 ePaper |
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Marketing
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Outlook Variety - Sports Web Extras - Advertising India-Australia ODIs: Neo Sports aims at Rs 130-cr ad revenue Our Bureau Bangalore, Sept.27 Neo Sports, which is to telecast the India-Australia one-day matches, hopes to garner advertising revenues worth Rs 130 crore from the series. About 25 advertisers have been roped in so far. The broadcaster hopes to get in 10 more before the start of the series. The first of the seven matches is to be played on Saturday in Bangalore. Advertisers who have confirmed participation include Intel, Pidilite, S. Kumar and LG, said Mr Shashi Kalathil, CEO, Neo Sports Broadcast Pvt Ltd. Mr Kalathil was in the city to announce the telecast of the series live on Neo Sports. Apart from live feed, the coverage also includes pre- and post match analysis and other programmes around the matches. The channel has roped in current and former cricketers such as Michael Slater, Murali Kartik, Brett Lee, Laxman Sivaramakrishnan and Damien Fleming. While Neo Sport will beam its coverage in English, Neo Sports Plus will offer feed in Hindi, Tamil and Telugu. Video on demandNeo Sports also launched its Web site www.neosports.tv, which will stream video on demand. Targeted at the office going audience, this service, which will go live on Saturday, will play video clippings of important events and highlights from the match. The video service is available on subscription on different bases — for every event, highlights every half hour, day pass or for all seven matches. It is being hosted by the US-based Willow TV. Said Mr Kalathil: “The core target for this product is the office-goer who usually miss out on all the cricket action while he is in office. Our service allows him cricket in ‘controlled doses’ while going about his office work… in contrast to one dimensional text commentary” “There are around 22 million computers in offices in India connected to the Net. This number is growing at 35 per cent every year. By 2011, there will be 100 million computers. So there is huge potential to be tapped.” “Research has brought to the fore that on match days, a typical office scenario involves employees trying to watch the action on the few TV sets available or worse bunking office. It’s a no-win situation where either work suffers or the employees’ morale.” He hopes the service will get a nod from CEOs and HR heads of companies, as the service is not “so disruptive” to productivity at the work place. Neo Sports is talking to corporates for institutional sales of its video service. Neo Sports is a ‘cricket only’ TV channel and will telecast live matches played under the aegis of the BCCI, including domestic cricket. Neo Sports Plus telecasts action from sporting disciplines across the world. More Stories on : Outlook | Sports | Advertising
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