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Mumbai, Sept. 27 The Future Group has entered into a three-year broadcast sponsorship contract with Neo Sports and Neo Sports Plus channels, launched by Nimbus earlier this year.

Mr Kishore Biyani, Chief Executive Officer of the Future Group, said: “In a highly fragmented TV sector, cricket and sports stand out as the one vehicle that delivers a pan-Indian audience and a strong emotional connect with the brands that associate with cricket.” The series commences on September 29.

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